Catholic aid agency CAFOD came up with a social media campaign to spruce up the idea of fasting during lent with a modern twist by challenging children to give something up and donate the money they save to help poor communities, alternatively they can think of something more challenging and get sponsored to give it up. The basic idea is to give up something from their everyday life and turn it into something useful for other: Turn treats into toilets, Turn apps into taps, Turn fast food into fresh food, and so on.
CAFOD supplied all the artwork and my job was to come up with the transition between one item and the next and bring it to life in the way of social media friendly animated gifs.
The campaign won Runner Up for Best use of Social Media at Premier digital awards in late 2018.
Design: Iván Nascimento
Animation: Alex Amelines