Tinie Tempah joins Staying Alive in a new safe sex campaign. In their latest TV ad, supported by Kiehl’s, Tinie draws attention to the fact that HIV/AIDS is the second biggest killer of adolescents around the world.

This Public Announcement Service was commissioned by MTV’s Staying Alive Foundation, with renown rapper Tinie Tempah to raise awareness of HIV and AIDS. The PSAs were designed by the talented Ben Wundersitz and aired on MTV’s channel in June 2015.

To find out more about this important campaign, visit MTV’s Staying Alive Foundation website.

Tinie Tempah

Client: MTV Networks Europe
Producer: Julie Allen
Design: Ben Wundersitz
Animation: Alex Amelines