Studio Tinto created a set of 6 fun animations for the interactive table at Selfridges’ Denim Studio. The table was designed and programmed by the team at Kin Design, who commissioned us to create the animations as part of their content.
Our 6 animated films are short and witty tips on how to choose the jeans that best suit you. They are a combination of live action and stop motion. We custom built our own rostrum table and used Dragonframe to capture the sequences. Overlaid graphics were done using a combination of Adobe’s Flash and TV Paint; finally we composited all together in After Effects where we wrote a special expression to make the footage ‘behave’ as if it had been created using the same technique.

Lift Your Lovely Bottom

The Making of

Selfridges Fit Finder

Selfridges Fit Finder

Selfridges Fit Finder

Selfridges Fit Finder

Selfridges Fit Finder

Client: Selfridges
Art Direction: Kin Design
Animation Direction: Studio Tinto
Animators: Coline Brun-Naujalis, Matt Partridge And Alex Amelines
Music: Chris Harrington