Bumper animation created for this new multi-million dollar Chinese racing series. The entire identity was designed by London based branding experts On Three. This sequence was created in After Effects using Video Copilot’s Element 3D, Heat Wave and Optical Flares plugins as well as various stock footage clips.

This is the original storyboard by Louisa Fitch from Sugarway:
Zeizang Circuit ident

Zeizang Circuit ident

Zeizang Circuit ident

Direction: Sugarway
Sound Design: Chris Harrington
Animation: Studio Tinto